Family Owned and Operated Over 325 Years

Family Owned and Operated Over 325 Years

Founded in Tokyo in 1690, Yamamotoyama is a family-owned company specializing in green tea and nori seaweed.  Today, the Yamamoto family still serves the finest teas and nori from the same spot as the original store, and all over the world. 

Before 1738, only the wealthy had access to green tea. Everyone else brewed leaves in boiling water, resulting in a brown liquid with a slightly bitter taste. Kahei Yamamoto II wanted to make green tea accessible to everyone, and he learned that steaming tea leaves resulted in a delicious tea with a fresh yellow-green color, balanced sweetness, and a mild astringency that retains its vitamins and nutrients. This tea became an instant sensation, and made Yamamotoyama a household name... Continue Reading