Genmaicha is my #1 favorite tea, and I always strive to find tea that is grown and processed well. Ideally, the company is directly connected to the grower, or growing themselves, not just reselling products from wholesale markets. Also, I always seek foods that are organically grown. Yamamotoyama brings all those conditions together to provide one of the best genmaicha that I know. I have trained in a Zen Buddhist monastery and temple, and had a lot of tea of varying quality. Recently, having forgotten to reorder, I bought a bag at a local tea and coffee shop… source unknown. It was bland, and not fresh. Yamamotoyama is among the best for this tea and I highly recommend that you try them.