I've been drinking this tea for years and it's simply the best! In the past I've been able to purchase the sencha tea bags at my local grocer but now live in a rural part of Maine where it's not available so I tried the loose form in the interest of resource conservation (less processing, no bag or tag). I enjoy a cup every morning after breakfast and the flavor is always superb. The jasmine green tea I tried with my last order is also fabulous!